Field of Us
Client :
Korelimited
Project information
The Summer 2025 collection “Field of Us” was inspired by the theme of a dreamlike first love that could never come true. The name, meaning “our memories on a hill,” used the surreal image of placing a traditional Korean Najeonchilgi(Mother-of-pearl) wardrobe on top of a hill symbolizing the fleeting, almost impossible nature of young love and the memories stored within it.
For this season, I did creative direction, styling, and design to deliver a fresh perspective for KORELIMITED. For the first time, we introduced minimal, graphic-free apparel and denim pieces to make the brand more approachable for new audiences, while also incorporating Korean cultural elements to maintain emotional resonance with our loyal customers.
As a result, the collection attracted new customers while preserving the brand’s cultural identity, bridging the gap between heritage and modernity through storytelling and design.
