Hidden Traditional
Client :
Korelimited
Project information
I directed and designed KORELIMITED’s 2025 Fall collection, titled “Hidden Traditional.”
This collection embodies the idea that the beauty of Korean traditional culture can exist quietly within our everyday lives.
Rather than showcasing traditional elements overtly, I aimed to express them through subtle design details, such as buttons engraved with traditional patterns, graphics that conceal Korean motifs, and jackets featuring custom-designed traditional prints hidden within the fabric.
By embedding these cultural symbols throughout the garments, I wanted to let people discover Korea’s heritage through modern fashion.
This project resonated deeply with both Koreans who take pride in their culture and people of various backgrounds who appreciate the beauty of Korean design.
The collection also marked KORELIMITED’s first venture into cut-and-sew jacket sets, expanding the brand’s creative range and further strengthening its rebranding direction toward a more refined and contemporary identity.
