Carffeine Guide
Client :
Carffeine
Project information
I directed and designed Carffeine, a community brand and Instagram page (@carffeine_guide) for people passionate about cars, coffee, and fashion. The page features reels introducing coffee shops across Los Angeles, blending lifestyle storytelling with visual creativity.
To build the brand identity, I designed apparel including hoodies, hats, and jackets that reflected Carffeine’s luxury and classic aesthetic. These designs attracted fashion enthusiasts to the community while expanding its cultural reach.
In May 2025, I organized a Car Meet collaboration event with Amai Coffee, where we showcased and sold the Carffeine apparel line. Through its unique focus on classic fashion, cars, and coffee culture, Carffeine has grown into an emerging community fashion brand with a distinctive identity.
