Modern Ivy
Client :
Project information
This project was developed with the intention of making preppy style more approachable and relevant to modern sensibilities.
While traditional preppy fashion often carries a formal and structured image, I reimagined it through a more casual and effortless silhouette that feels both refined and wearable.
The goal was to maintain the timeless sophistication of classic prep while introducing a relaxed, modern balance that allows people to wear it comfortably without losing its elegance.
Beyond visual design, I focused on realistic execution selecting appropriate fabrics, materials, and stitch details to ensure production feasibility.
I created full technical packs to translate design into actual garments, considering fabric composition, trims, dyeing methods, and even cost efficiency during development.
