Golden Bear
Client :
Golden Bear
Project information
For Golden Bear, a Korean golf wear brand targeting younger audiences, I assisted with both styling and shoot directing in Los Angeles. The goal was to modernize the traditionally formal golf wear look so it would feel more approachable to a younger generation. Using trendy color combinations while preserving the brand’s identity, I created styling concepts that balanced freshness with the brand’s existing strengths. Additionally, I supported the Korean team unfamiliar with the LA environment by helping coordinate local production logistics and on-set direction.
